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HomePartnershipsPR Campaigns

PR Campaigns

We bring our expertise, heritage and media impact to our partners to create strategic PR campaigns centred around etiquette and modern manners.

Following a detailed consultation with the partner brand and/or PR agency, Debrett’s provides copywriting, design and print production services. Content can be hosted digitally and/or also be printed in high quality paperback or leather-bound books, with additional support available from a Debrett’s expert for events, press days and media interviews.

Case Studies

Messenger from Facebook

We were approached by Messenger from Facebook to write a guide to online messaging etiquette based on global research findings. The 1,000-word guide was hosted on Messenger’s newsroom website and printed and distributed to press.

The guide received coverage in most major UK news outlets online and in print. Spokesperson Katherine Lewis hosted a press breakfast for journalists in New York, and Debrett’s associate director Lucy Hume took part in 12 interviews for BBC radio.

Outcome
12 Broadcast Hits
30 Pieces of Coverage
1.38Bn Online Readership
4.35M print and broadcast reach
1.19M Estimated Coverage Views

Ourtime

On the back of research that found that 60% of mature singles lacked the confidence to begin dating again, over-50s singles site Ourtime commissioned us to create a guide to online dating etiquette.

Both printed and hosted digitally, the guide gave advice on dating conundrums such as who should pay on a first date, how long to wait between messages and when to make your relationship exclusive.

The campaign, which secured widespread print, online and broadcast coverage, was supported by a half-day of radio interviews with a Debrett’s spokesperson.

Partnering with Debrett’s added credibility to the campaign, with the co-branded guide creating a great hook for media that resulted in widespread, quality coverage

Inkling PR for Ourtime

Outcomes
28 Interviews
618M total reach
63 Pieces of Coverage