On the back of research that found that 60% of mature singles lacked the confidence to begin dating again, over-50s singles site Ourtime commissioned us to create a guide to online dating etiquette.
Both printed and hosted digitally, the guide gave advice on dating conundrums such as who should pay on a first date, how long to wait between messages and when to make your relationship exclusive.
The campaign, which secured widespread print, online and broadcast coverage, was supported by a half-day of radio interviews with a Debrett’s spokesperson.
