Ford UK wanted to promote its luxury Vignale range and to advocate more considerate driving by launching a Guide to Great British Road Etiquette.
We conducted a comprehensive survey of the UK’s road users to inform a ten-point guide to motoring manners. The guide tackled motorists’ top driving bugbears, from tailgating to not saying thank you, with advice for passengers, cyclists, horse riders and pedestrians as well as drivers.
The campaign was supported by a half-day of radio interviews with a Debrett’s spokesperson.