Chivalry: the courteous behaviour of a man towards a woman. But what do ‘modern’ women want? When is chivalry out-dated and patronising, and when is it appropriate and well-mannered? New Chivalry is all about the natural gesture, striking a balance between treating a woman like a lady, but respecting her independence. A chivalrous man will help a woman with heavy bags, offer her a seat on a train if she is elderly or pregnant, stand when she first enters a room and open the car door for her. These are good manners that should come instinctively, rather than contrived gestures that feel outdated and oppressive. Above all, they will make women feel at ease.

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