HomeDebrett’s 500 2017Advertising, Marketing & PR

500

Advertising, Marketing & PR

Co-founder and CEO, AKQA
Founded in 1994 by Ajaz Ahmed and James Hilton when they were both just 21, AKQA specialises in imaginative digital products and prides itself on being an ad agency with a difference. Now owned by WPP, its recent projects include BBC Earth’s Story of Life app and an immersive 360 Performing Arts experience for Google. CEO Ahmed dropped out of his Business degree at Bath because he felt that university crushed the spirit of entrepreneurship. In 2016 he was voted sixth best boss in the UK by his employees.
Chairwoman, MediaCom UK
Karen Blackett is chairwoman of media buying and planning agency MediaCom where clients include Sky, Volkswagen and GlaxoSmithKline. She was UK chief executive for five years, having joined the agency 20 years ago, and helped launch the first government-backed apprenticeship scheme for the creative industry to foster diversity within marketing, advertising and communications. Growing up, Blackett was warned by her father that being both black and a woman would mean she had to work twice as hard. She did just that, and in 2015 was named the UK’s most influential black person in the Powerlist.
Founding Partner, Lucky Generals
In 2014 Lindsay Pattison became the first female global CEO within the GroupM network of media agencies which includes MEC, MediaCom and Mindshare. She previously held the post of CEO of Maxus UK and Maxus's global chief strategy officer, during which time the UK outpost grew from 30 to 250 workers in five years. Maxus is currently the fastest growing media agency in the UK, and, perhaps unsurprisingly for one with a female CEO, has a 40% female senior leadership. Pattison joined Maxus in 2009, having worked in brands and media at Team Y&R, Sony Ericsson and PHD Media. She believes in the power of individual self-confidence and the contribution.
Chairman, Brandcap
Branding expert Rita Clifton founded Brandcap in 2013, operating on the principle that a company’s brand is its most important asset. She works with clients including BBC Worldwide, Christie’s and ITV, and has also been chairman at Interbrand since 2002, prior to which she was its CEO for five years. Clifton was formerly vice-chairman and strategy director at Saatchi & Saatchi, where she worked with clients including British Airways, BT and the British Army and established the firm’s Green Unit to help clients develop environmental strategies.
Chief Executive, Freuds
With clients as prestigious and diverse as Burberry, Google, Mars, Pepsi and Chiltern Firehouse, PR guru Matthew Freud is perhaps the best connected communications professional in the industry. Following a three-year apprenticeship, he founded Freuds at the tender age of 22, and has witnessed it grow into one of the largest – and now fully independent – PR firms in the UK, whose clients pay a premium for a large staff and unparalleled resources. In 2016, Freud acquired Brew Media Relations, a US consultancy with offices in New York, in a bid to break into America.
Founding Partner, CHI & Partners
The & Partnership oversees a group of ten communications businesses including CHI (Clemmow Hornby Inge) & Partners, which Johnny Hornby set up in 2001. Its clients include The Times, British Gas, Argos and GSK, and it specialises in optimistic, celebratory campaigns that aim to capture the imagination. Responsible for Labour’s 2001 election advertising campaign while working at TBWA, Hornby left the agency to found CHI on the day of the party’s win. The & Partnership is 49%-owned by Sir Martin Sorrell’s WPP, and many regard Hornby as a prospective heir to Sorrell.
Customer Director, John Lewis
Former marketing director at John Lewis Craig Inglis was first responsible for its phenomenally successful Christmas adverts, and his promotion to customer director a year ago signalled a new consumer-focused approach to the retailer’s communications. Inglis began his career at Thomson Holidays, before moving to Virgin and later John Lewis where he has been responsible for a marketing strategy overhaul and the transformation of the brand. Inglis was named third in Campaign magazine’s top 10 marketers of 2016.
CEO, Ogilvy Group UK and Chairman, OgilvyOne EMEA
Since joining OgilvyOne in 2000, Annette King has progressed through the ranks to become CEO of Ogilvy & Mather Group UK. King oversees the UK arm of the group that comprises 10 companies, working across a range of disciplines for clients including Amnesty International and American Express. She has described advertising as ‘art under pressure’ and says that one of her proudest projects was creating micro-chipped leaflets for Battersea Dogs Home, which meant that when the leaflet holder passed a digital poster, a dog appeared and followed them from billboard to billboard.
Group Brand Director, Tesco
Michelle McEttrick’s latest role at Tesco, which she took up in 2015, may present the toughest challenge of her career, requiring her to reinstate the troubled supermarket in the hearts of the British public. Even the supermarket’s catchphrase ‘Every little helps’ has become ‘Every Lidl helps’ thanks to a certain German discounter. Prior to Tesco, McEttrick worked at BBH and then Barclays where she launched Barclays Values, which aimed to restore faith in another unpopular British institution – the banking sector.
Co-founder and CEO, Adam&Eve DDB
James Murphy’s Adam&Eve agency is responsible for the near-legendary John Lewis Christmas adverts, the 2016 edition of which, Buster the Boxer, became the most shared ad of the year. Murphy embarked on his advertising career working in a post room, before joining Ogilvy as a graduate trainee, and then RKCR. He co-founded Adam&Eve in 2008 and in 2012 it merged with DDB, and is now owned by Omnicom. In 2016, the firm opened an office in New York to serve new client Samsung, and created another much-hyped Christmas ad – this time a four-minute film for H&M, directed by Wes Anderson.
Founder, Brunswick Group
Alan Parker is the chairman of Brunswick, the advisory firm he founded in 1987, which specialises in financial PR and lobbying. The impeccably connected Parker – both Gordon Brown and David Cameron attended his wedding, and he is godfather to one of Brown’s children – has been described as the ‘great conduit’ between Whitehall and the City, and Brunswick now has 23 offices in 14 countries around the world. Parker was denied a place at Oxford because of his anti-establishment views and instead managed a rock band and worked on oil rigs upon leaving school.
Global CEO, Maxus
In 2014 Lindsay Pattison became the first female global CEO within the GroupM network of media agencies which includes MEC, MediaCom and Mindshare. She previously held the post of CEO of Maxus UK and Maxus’s global chief strategy officer, during which time the UK outpost grew from 30 to 250 workers in five years. Maxus is currently the fastest growing media agency in the UK, with clients including BT, L’Oréal and Barclays. Pattison joined it in 2009, having worked in brands and media at Team Y&R, Sony Ericsson and PHD Media. She is a former president of WACL, the club for the most influential women in the communications industry.
Co-founder, Finsbury
Roland Rudd founded global strategic communications firm Finsbury in 1994 and remains chairman following its merger with RLM in 2011. Finsbury now has 12 offices on three continents, and has been named Best Financial Consultancy in the World by the Holmes Report. A city networker with enviable political contacts, Rudd previously worked in politics and as a financial journalist, and was president of the union at Oxford. He is also chairman of pro-EU Open Britain, and his organisation Legacy 10 encourages individuals to leave 10% of their estates to charity. Rudd’s sister is current home secretary Amber.
Chief Marketing Officer, Diageo plc
Syl Saller took up her current role at Diageo in July 2013 and oversees brands including Smirnoff, Baileys, Tanqueray and Guinness. An advocate of 'ego-free' leadership, she has over 20 years of marketing and brand experience on an international level, and joined Diageo from Allied Domecq Retail, prior to which she worked at Gillette and the Holson Burnes Group. In late 2016, Saller was named as the new president of The Marketing Society, saying that ‘growth begins at the end of your comfort zone’ in her first speech.
CEO, WPP Group
As CEO of WPP, the world’s largest advertising company by revenues, Sir Martin Sorrell is one of the most widely respected men in the industry. He bought a controlling stake in WPP in the ’80s, becoming group chief executive in the same year, and prior to that worked for Saatchi & Saatchi where he was referred to as ‘the third brother’. The WPP Group has amassed the largest media buying group in the world, Group M, and owns a number of advertising networks including Grey, Ogilvy & Mather and Burson-Marsteller.
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