HomeDebrett’s 500 2016Advertising, Marketing & PR


Advertising, Marketing & PR

Chief Creative Officer, Sunshine
Sunshine is a multidisciplinary creative agency co-founded in 2012 by CCO Al MacCuish and CEO Kit Hawkins, who had previously set up the entertainment division together at ad agency Mother. Sunshine counts the BBC, Google, Nike and Penguin amongst its clients and specialises in speaking to audiences through popular culture – securing Baileys’ sponsorship of the Women’s Prize for Fiction for Baileys, for example. MacCuish’s expertise in storytelling extends beyond marketing: he is a published children’s author whose book Operation Alphabet was listed in the Daily Telegraph’s 100 best children’s books of all time.
CEO, Ogilvy Group UK and Chairman, OgilvyOne EMEA
Having been with OgilvyOne since 2000, Annette King was promoted to CEO of Ogilvy Group UK in 2014, overseeing the UK arm of the group that comprises 10 companies working across a range of disciplines for clients such as Amnesty International, American Express and SC Johnson. King rose rapidly at OgilvyOne, becoming managing director in 2008 and CEO nine months later. Under her leadership the agency won Campaign magazine’s Agency of the Year three years running and she was asked to join the worldwide board, an accolade she describes as one of her career highlights. Ogilvy Group employs over 1800 people and provides a range of services, from PR to advertising, customer engagement and shopper marketing.
Heads, 4Creative
As heads of 4Creative, Channel 4’s in-house creative agency, Chris Bovill and John Allison lead a 40-strong team producing creative content across all the channel’s brands and services. They were responsible for Channel 4’s recent rebrand, which saw its already slick, eye-catching aesthetic further refined with new fonts and colour schemes, and its iconic logo broken down into its constituent blocks. Bovill and Allison were also the duo behind the provocative 2016 Paralympics adverts parodying cinema’s stereotypical portrayal of those with disabilities. They joined 4Creative in 2012 from advertising agency Fallon, where they were creative partners, and prior to that worked as a creative partnership for TBWA/London.
Customer Director, John Lewis
Craig Inglis was promoted to customer director from his previous role as marketing director at John Lewis in September 2015, and now holds responsibility for the whole customer experience alongside his existing marketing duties. The promotion reflects an ever-growing consumer-centric approach at the well-loved retailer, whose marketing strategies have enjoyed enormous success under Inglis with high-profile Christmas campaigns and the relaunch of its ‘Never Knowingly Undersold’ slogan. Inglis began his career at Thomson Holidays and moved to Virgin, rising to sales and marketing director. He joined John Lewis in 2008 and was responsible for the overhaul of its marketing strategy and the transformation of its brand. John Lewis will no doubt continue to be held in the nation’s affection with Inglis’s new responsibility for the customer experience.
Political and Communications Director, 10 Downing Street
Craig Oliver replaced Andy Coulson as David Cameron’s director of communications in 2011 after being recommended by Coulson following his resignation over the phone hacking scandal. As Cameron’s chief of communications, Oliver oversaw a successful election campaign in 2015 and was appointed to an enhanced role delivering domestic policy and ensuring the smooth running of Number 10 soon after. Unlike certain of his predecessors, he has largely managed to keep himself out of the spotlight during his time leading Cameron’s communications. He previously worked as a journalist at the BBC, latterly as controller of English at BBC global news.
Co-founder, Grace Blue
As a founder of recruitment agency Grace Blue together with Jay Haines and Juliet Timms, Gay Haines is 'the brains behind the brilliant', placing some of the world's best creative talent into the world's best agencies. Grace Blue grew out of Haines's previous agency Kendall Tarrant to look after its most senior assignments and candidates, and its impressive client list now includes the BBC, Saatchi & Saatchi, Bacardi and DDB. In 2014 it launched Liberty Blue to fulfil the same brief for more junior appointments. Haines is the most important connection for the most connected, and this list is arguably her doing.
Co-founder and CEO, Adam&Eve DDB
James Murphy's Adam & Eve DDB agency has been responsible for the near-legendary status accorded to its most notable client John Lewis's annual Christmas adverts, whose first airings generate as much hype as the screening of a new film. In 2015 it won the Eurobest Agency of the Year Award amongst many other plaudits, and it counts amongst its other clients such iconic brands as Marmite, Google, Lloyds Bank and Harvey Nichols. Murphy embarked on his advertising career at Bates, working in the post room before joining Ogilvy as a graduate trainee. He went on to RKCR where he worked with brands including Virgin Atlantic, Lego and Marks and Spencer, becoming managing director in 2003 and CEO the following year. Murphy co-founded Adam&Eve in 2008 and within two years it was named Creative Agency of the Year, merging with DDB in 2012.
Co-founder, the7stars
The7stars was co-founded in 2005 by Jenny Biggam, Mark Jarvis and Colin Mills and is now the UK's largest independent media agency, developing TV advertising, social media marketing and promotional content for clients such as Habitat, Virgin and The Trainline. As 'captain' of the7stars ship, Biggam encourages a trusting, supportive working environment, notably allowing her 101 staff to take as much holiday as they want and to work flexible hours and from home. As a result, the agency came third in the Sunday Times's 2015 list of the best new companies to work for. The agency, which was named after a pub near its office in Holborn, was also named MediaWeek's Media Agency of the Year in 2015.
Senior Managing Director, FTI Consulting
John Waples is the senior managing director and head of UK strategic communications at global business advisory firm FTI Consulting. Waples leads a team of 200 at the firm's London office, where his clients include SABMiller, Virgin Money, KPMG and Informa. Waples worked in journalism for 25 years and joined FTI in 2010 from The Sunday Times, where he had been for 16 of those, latterly as business editor. He won numerous awards as a journalist, and was twice shortlisted for the UK Press Gazette Business Journalist of the Year Award. As well as fuelling his appetite for the theatre of business, Waples' move from journalism to comms was partly prompted by a desire to get his weekends back after he 'ran out of people to play golf with on Mondays'.
Founding Partner, CHI & Partners
The founding partner of Clemmow Hornby Inge & Partners began his career as a graduate trainee at Ogilvy & Mather, progressing to 'the hottest agency in town' TBWA, where he became joint managing director within 18 months, responsible for Labour's advertising during the 2001 election campaign. When he left, on the day of Labour's win, to found CHI, he took one of his largest clients with him – Sir Charles Dunstone, head of Carphone Warehouse, who let Hornby use a loft space above one of his shops. As CHI grew, it moved its headquarters to Soho and today its 400 staff look after clients such as Samsung, Virgin and Royal Bank of Scotland.
Chairman, HAVAS workclub
Co-founder and chairman of Work Club Jon Claydon was a latecomer to advertising, having spent his early career in the city before joining a university friend at his newly-launched advertising agency. He won eight major Agency of The Year awards at successive agencies, co-founding Work Club in 2007, with global communications group Havas acquiring a majority stake in the agency in 2014. Work Club's recent projects include Ballantine's 'space glass', the first whisky glass to work in microgravity. Claydon is a patron of the NSPCC and chairman or angel investor in a series of high profile technology start-ups including Work Angel, Yuno Juno and Anomaly 42.
Chairwoman, MediaCom UK
Karen Blackett is chairwoman of media buying and planning agency MediaCom where clients include Coca-Cola, BSkyB, Audi and Volkswagen. She was UK chief executive for five years, having joined the agency 20 years ago, and has helped launch the first government-backed apprenticeship scheme for the creative industry, which she hopes will foster diversity within marketing, advertising and communications. Warned by her father that being both black and a woman would mean she had to work twice as hard, Reading-born Blackett has done just that, and was named the UK's most influential black person in the UK in the 2015 PowerList, as well as on BBC Radio 4's Woman's Hour Power List in the same year. She describes spending time with her five-year-old son Isaac as her 'tonic', and gets back to her Caribbean roots at her home in Barbados.
Global CEO, Maxus
In 2014 Lindsay Pattison became the first female global CEO within the GroupM network of media agencies which includes MEC, MediaCom and Mindshare. She previously held the post of CEO of Maxus UK and Maxus's global chief strategy officer, during which time the UK outpost grew from 30 to 250 workers in five years. Maxus is currently the fastest growing media agency in the UK, and, perhaps unsurprisingly for one with a female CEO, has a 40% female senior leadership. Pattison joined Maxus in 2009, having worked in brands and media at Team Y&R, Sony Ericsson and PHD Media. She believes in the power of individual self-confidence and the contribution.
Chief Executive, Freuds
With clients as prestigious and diverse as Burberry, Google, Mars, Pepsi and Chiltern Firehouse, PR guru Matthew Freud is perhaps the best connected communications professional in the industry. Following a three-year apprenticeship, he founded Freuds at the precocious age of 22, and has witnessed it grow into one of the largest – and now fully independent – PR firms in the UK, whose clients pay a premium for a large staff and unparalleled resources. In 2015, the great-grandson of Sigmund Freud became the first ever member of PR Week's Hall of Fame. He sits on the board of trustees for Comic Relief along with his sister Emma and her husband Richard Curtis.
Worldwide Chief Executive, M&C Saatchi
As chief executive of the worldwide division of M&C Saatchi, Moray Maclennan's is one of the biggest names in advertising. 2015 was a remarkable year for the agency, which can claim partial credit for the Conservatives' election victory after a billboard campaign putting Ed Milliband literally in Alex Salmond's pocket. Other work for clients including Carlsberg, HBO and Ikea has seen awards hauls at the Cannes Lions and D&AD. Born in Singapore and educated in Edinburgh, MacLennan won a scholarship to study at Cambridge, after which he went into advertising with Saatchi & Saatchi in 1983, becoming a board director only a few years later. He joined Charles and Maurice Saatchi on their exit from the company and was appointed UK chief executive of the newly-created M&C Saatchi before taking up his current position in 2009.
Chairman and Chief Creative Officer, Grey London
Nils Leonard is the chief creative officer of Grey London and has overseen the agency's creative output through seven of its most successful and awarded years. In 2015, he was named 'most creative person in advertising in the world' by Business Insider, and was the only UK creative to win two Grand Prix at the prestigious Cannes Lions – not for an ad, but for Volvo LifePaint, a highly reflective spray given away for free to cyclists. Since 2007, when Leonard joined Grey having worked for ten years as a designer, his contributions to the likes of hit advert 'Louder' for Lucozade and the McVitie's Sweeet campaign have helped transform it into one of Europe's most in-demand agencies. When Leonard was promoted to chairman, he became one of the youngest agency chairmen in the world, and he has agitated for change within the industry by speaking out on gender equality and calling for greater diversity in all forms.
CEO, Huntsworth
Paul Taaffe took over from Lord Chadlington following his retirement as CEO at Huntsworth in April 2015, arriving from Groupon where he had been director of communications. Healthcare and PR communications group Huntsworth comprises consultancy brands Citigate, Grayling, Huntsworth Health and Red, and operates from 30 countries. Charismatic Australian Taaffe, who was CEO at Hill & Knowlton PR agency before joining Groupon, has a tough brief to fulfil in steadying the Huntsworth ship following Lord Chadlington's and other senior executives' departures, but his reputation as a shrewd and experienced operator makes him the right man for the task.
Chairman, Brandcap
Leading branding expert Rita Clifton founded Brandcap in 2013, operating on the principle that a company's brand is its most important asset. At Brandcap she works with clients including BBC Worldwide, Christies and ITV, and she has also been chairman at Interbrand since 2002, prior to which she was its CEO for five years. Clifton was vice chairman and strategy director at Saatchi & Saatchi, where she worked with high profile clients including British Airways, BT, Procter and Gamble and the British Army. A childhood crush on David Attenborough led to a lifelong interest in the environment, and she established Saatchi & Saatchi's Green Unit to help clients develop effective environmental strategies. Today she speaks about branding, leadership, reputation and innovation around the world. She has written several books and regularly appears on radio and television.
Co-founder and Global MD, We Are Social
Robin Grant co-founded We Are Social with Nathan McDonald in 2008 as a new kind of agency entirely dedicated to social media marketing and communications. Since then it has grown to a team of over 550 in 11 offices internationally, working with clients such as Adidas, Netflix and Heinz. Grant's career in digital marketing spans 18 years and prior to founding We Are Social he held senior director positions at 1000heads and CMW Interactive. He is a member of the Internet Advertising Bureau's Social Media Council and in 2015 was named in first place in the Social Buzz Top 50 published by The Drum.
Co-founder, Finsbury
Roland Rudd founded Finsbury in 1994 and remains chairman of the global strategic communications firm following its merger with RLM in 2011. Finsbury now has 12 offices on three continents, and in 2014 it was named Best Financial Consultancy in the World by the Holmes Report. Highly respected for his knowledge and expertise, Rudd previously worked in politics for the Social Democratic Party and as a financial journalist, having gained a degree in Philosophy and Theology from the University of Oxford, during which time he was president of the union. Profoundly pro-Europe, he is the founding chairman of Business for New Europe and at the centre of Britain Stronger in Europe, which advocates to media that it is patriotic to wish to remain in the EU. He is also involved with a number of charities and his own organization, Legacy 10, encourages individuals to leave 10% of their estates to charity.
Director, Royal Communications
As director of Royal Communications, formerly the Royal Household's Press Office, Sally Osman oversees the Queen and the Royal Family's media relations and communications and is responsible for the newly merged team of press officers for the Queen, the Prince of Wales and Duchess of Cornwall, and the Duke and Duchess of Cambridge and Prince Harry. She previously worked solely for the Prince of Wales and Duchess of Cornwall, having joined Clarence House in 2013 from Sony Europe. She also spent eight years at the BBC as director of communications, during which time she gained advance experience of a royal PR crisis when a documentary was edited to make it look like the Queen had stormed out of a photoshoot.
Marketing Director, Sainsbury's
As its marketing director since 2013, Sarah Warby is responsible for all aspects of Sainsbury's marketing agenda, including brand communications, ecommerce, own-brand products, and loyalty and customer service schemes such as Nectar and Brand Match. Her proudest achievement is ensuring Sainsbury's marketing activity has become part of its DNA, and she is passionate about diversity, saying 'I don't want anyone to feel they have to leave a bit of their life at home.' Warby's first job was as an instrumentation fitter at a steel works in Port Talbot, where she was the only woman amongst 2000 men, experience that proved useful later in an innovation role at Fosters when she accompanied a group of six 'lads' on a night out to gain an insight into the Australian lager brand's typical consumer.
Chairman and Founder, Brunswick Group
Alan Parker is the chairman of Brunswick, the advisory firm he founded in 1987, which specialises in financial PR and lobbying. The impeccably connected Parker has been described as the 'great conduit' between Whitehall and the City, and Brunswick now has 23 offices in 14 countries around the world. The firm is regarded as a highly influential enigma: it doesn't publish a client list, and Parker rarely grants interviews. Despite this, there's no denying his network of contacts: both Gordon Brown and David Cameron attended his wedding, and Parker is godfather to one of Brown's children, although prior to the 2015 election he wrote to the Telegraph expressing concerns about the impact of a Labour government on the economy. Parker was denied a place at Oxford because of his anti-establishment views and instead managed a rock band and worked on oil rigs upon leaving school.
CEO, WPP Group
As CEO of WPP, the world's largest advertising company by revenues, Sir Martin Sorrell is one of the most widely respected men in the industry. He bought a controlling stake in WPP in the '80s, becoming group chief executive in the same year, and prior to that worked for Saatchi & Saatchi where he was referred to as 'the third brother'. The WPP Group has amassed the largest media buying group in the world, Group M, and owns a number of advertising networks including Grey, Ogilvy & Mather and Burson-Marsteller. Sorrell chaired Media.NYC.2020 on behalf of New York mayor Michael R Bloomberg, which reviewed the future of the global media industry, and many observers in the advertising world credit him with the fact that the UK's creative industry is still so independent and animated.
Chief Marketing Officer, Diageo plc
Named Leader of the Year by the Marketing Society in 2015, Syl Saller took up her current role at Diageo in July 2013 having previously been global innovation director with the drinks giant, where she oversees brands including Smirnoff, Baileys, Tanqueray and Guinness. 2015 saw the launch of a huge new campaign for Johnnie Walker whisky founded on the concept that happiness builds success and not the other way round. Saller, an advocate of 'ego-free' leadership, has over 20 years of marketing and brand experience on an international level, and joined Diageo in 2013 from Allied Domecq Retail, prior to which she worked at Gillette and the Holson Burnes Group. Despite reservations, Boston native Saller accepted her first job in the UK on the advice of her husband, in part because he 'likes pubs'.
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