Cart (0)
  • No products in the cart.

Debrett’s for content

Founded in 1769, Debrett’s is the authority on social, business and cultural etiquette. We bring our expertise to our partners to create strategic PR campaigns centred around etiquette and modern manners.

Debrett’s writes and licenses all content and manages design and production. Content can be hosted digitally and/or also be printed in high quality paperback or leather-bound books, with additional support available from a Debrett’s expert for events, press days and media interviews.

WHY PARTNER WITH US?

Our partners benefit from two-and-a-half centuries of heritage, expertise and brand clout, combined with a significant and wide-reaching media impact.

As seen in…

Licensing Logo Deals

‘Partnering with Debrett’s added credibility to the campaign, with the co-branded guide creating a great hook for media that resulted in widespread, quality coverage.’

I N K L I N G   P R  F O R    O U R T I M E

Debrett's expertise

Widely known as the authority on etiquette, British tradition and style, we are consulted by multiple media outlets on a range of behaviour-based topics.

Typical requests for comments can vary – from dealing with relations over Christmas to mobile phone etiquette, to travel, shopping, social media, dress codes and weddings.

LAUNCH
Debrett’s managing director Renée Kuo takes part in a Channel 4 debate about ‘the Meghan Markle effect’ in May 2018.
LAUNCH
Coverage of our Great British Style Guide partnership with Bicester Village.
LAUNCH
Debrett’s expert tutor Katherine Lewis discusses British and US etiquette on CBS’s Today Show in May 2018.
LAUNCH
Debrett’s associate director Lucy Hume speaks to the BBC’s Victoria Derbyshire show about the peerage and royal titles in May 2018.
LAUNCH
Coverage of our Etiquette of Vaping partnership with Vype.
LAUNCH
29th June 2017, Sky News: Debrett’s Academy director Rupert Wesson discusses the change in House of Commons dress code regulations.
LAUNCH
Discussing the etiquette of addressing a digital assistant.
LAUNCH
25th June 2017, Radio X: Debrett’s Academy tutor Katherine Lewis speaks to Russell Brand about etiquette and modern manners.
LAUNCH
Commenting on theatre etiquette in response for a call to ban food in theatres.

Sponsored Newsletters

From MPs and QCs to CEOs and venture capitalists, many of the UK’s most influential leaders subscribe to the Debrett’s newsletter.

 

We partner with a select few brands each year to showcase products and offers we believe will be of interest to our readers.

 

Newsletter Success

AUDIENCE

30,000+

Audience

ENGAGEMENT

24%

of our list are ‘highly engaged’

OPEN RATE

20% AVERAGE

(33% above industry average)

GENDER
INTERESTS
AGE
TOP COUNTRIES

Newsletter Partners Include:

Newsletter examples:

Debrett’s writes 2,000 words of copy
Digital hosting licence for 8 weeks

Licensing Options

Prices will be quoted on an individual project basis, but a standard campaign would typically include:

Debrett’s social media posts
Includes all imagery and design
Licence to print up to 1,000 copies
PR support during the campaign
8 – 10 week timeline for digital projects
Debrett’s writes 2,000 words of copy
Digital hosting licence for 8 weeks
Debrett’s social media posts
Includes all imagery and design
Licence to print up to 1,000 copies
PR support during the campaign
8 – 10 week timeline for digital projects
DISCOVER
All the latest news, discussions, events and offers from Debrett’s and receive £10 off your first purchase
SUBMIT