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Debrett’s for content

Founded in 1769, Debrett’s is the authority on social, business and cultural etiquette. We bring our expertise to our partners to create strategic PR campaigns centred around etiquette and modern manners.

Debrett’s writes and licenses all content and manages design and production. Content can be hosted digitally and/or also be printed in high quality paperback or leather-bound books, with additional support available from a Debrett’s expert for events, press days and media interviews.

WHY PARTNER WITH US?

Our partners benefit from two-and-a-half centuries of heritage, expertise and brand clout, combined with a significant and wide-reaching media impact.

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Licensing Logo Deals

‘Partnering with Debrett’s added credibility to the campaign, with the co-branded guide creating a great hook for media that resulted in widespread, quality coverage.’

I N K L I N G   P R  F O R    O U R T I M E

Debrett's expertise

Widely known as the authority on etiquette, British tradition and style, we are consulted by multiple media outlets on a range of behaviour-based topics.

Typical requests for comments can vary – from dealing with relations over Christmas to mobile phone etiquette, to travel, shopping, social media, dress codes and weddings.

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Debrett’s managing director Renée Kuo takes part in a Channel 4 debate about ‘the Meghan Markle effect’ in May 2018.
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According to Debrett’s, a business casual outfit would usually come under the same category as the formal smart casual dress code, meaning a shirt with a collar, non-denim trousers, a jacket or blazer, and smart shoes. 28th May 2017
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Debrett’s expert tutor Katherine Lewis discusses British and US etiquette on CBS’s Today Show in May 2018.
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Debrett’s associate director Lucy Hume speaks to the BBC’s Victoria Derbyshire show about the peerage and royal titles in May 2018.
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Electronic cigarettes have divided the medical world but there can be no clearer sign that they are now an established part of society: Debrett’s has issued an etiquette guide to their use. 17th March 2017
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29th June 2017, Sky News: Debrett’s Academy director Rupert Wesson discusses the change in House of Commons dress code regulations.
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Etiquette authority Debrett’s believes a child’s manners are dictated by observing how people speak to each other in the real world. ‘Children learn by example, so if they hear their parents speaking politely to a digital assistant they’ll pick up on that.’ 25th February 2017
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25th June 2017, Radio X: Debrett’s Academy tutor Katherine Lewis speaks to Russell Brand about etiquette and modern manners.
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Perhaps, in an age not for experts, some common sense etiquette advice is needed. Debrett’s says ‘A trip to the theatre should be fun and inclusive, but it’s important to show consideration for the performers and for other spectators.’ 23rd November 2016
Debrett’s writes 2,000 words of copy
Digital hosting licence for 8 weeks

Licensing Options

Prices will be quoted on an individual project basis, but a standard campaign would typically include:

Debrett’s social media posts
Includes all imagery and design
Licence to print up to 1,000 copies
PR support during the campaign
8 – 10 week timeline for digital projects
Debrett’s writes 2,000 words of copy
Digital hosting licence for 8 weeks
Debrett’s social media posts
Includes all imagery and design
Licence to print up to 1,000 copies
PR support during the campaign
8 – 10 week timeline for digital projects
DISCOVER
All the latest news, discussions, events and offers from Debrett’s and receive £10 off your first purchase
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