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HomeEtiquette AcademyCase StudiesGlobal Etiquette and Corporate Hospitality

Global Etiquette and Corporate Hospitality


Industry: Sport

Client: The VIP hospitality and marketing team for an English Premier League Football Club

Client need: Confidence in greeting and hosting VIP corporate sponsors and global guests, and techniques for diffusing difficult situations with diplomacy

Debrett’s Expertise

In May of 2016, Debrett’s led a day-long workshop with the Hospitality and Marketing team of an EPL Club to help them gain confidence in hosting domestic and overseas VIP guests.

Video training was incorporated so that each attendee had individual feedback and an understanding of how body language, gestures, pace of speaking and tone of voice could be interpreted by a Club guest.

In addition, scenarios specific to each individual’s roles were enacted so that each attendee could practise a challenging but typical situation.  This included correct forms of address and introductions between guests from different cultures, difficult and demanding guests, and working effectively as a team.

To find out how Debrett’s can help your business, please telephone +44 (0)20 3950 5240, email, or submit an enquiry.


I really enjoyed the session and felt like I took a lot away from the day that I can apply to the way that I work with our guests.

Partner Experience Executive


The feedback you gave from the videos has really helped boost my confidence.

Partner Experience Executive


Thank you for such a really informative, interactive and productive training day. I learnt lots and am sure the team did too.

Head of Partner Experience and VIP Hospitality

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