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HomeAB InBev

AB InBev

AB InBev, owner of the Budweiser and Corona beer brands, approached Debrett’s to create a ‘Guide to Beer Etiquette’ in order to dispel the misconception around beer: that it is a drink reserved for males on a Saturday night.

After a study conducted by AB InBev found that 50% of Brits admit to knowing very little about tasting beer, the guide set out to explore the variety of styles and flavours of beer available today, as well as the etiquette surrounding ordering a beer in a pub and which foods to pair it with. With such a range of great beers out there, there is surely one for everyone.

INDUSTRY

Food & Drink

TOPIC

Beer-Drinking Etiquette

FORMAT

Online (8 weeks)

Selected Press Coverage

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