Justin King, CBE.

CEO J Sainsbury plc

The ebullient Justin King is CEO of Sainsbury’s. When he assumed the role, the supermarket was in disarray: its second-place spot had been stolen by Asda, its shelves were empty and its food quality had dropped. With King on top, in November 2013 profits were up 9.1% from 2012 and the supermarket has regained its position as the second largest UK supermarket.  King has always been inspired by sporting heroes: “In my youth, it was Ian Botham who inspired with his win at all costs, and against the odds fighting spirit.” King is certainly driven, growing Sainsbury’s sales ahead of the market and driving the outperformance of the business. A persuasive advocate of Sainsbury’s values, King is becoming an increasingly good spokesman for the industry. 

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