The Hon Sebastian James

CEO Dixons

Sebastian James joined Dixons in 2008 and, having worked on some of the customer service improvement initiatives in the Currys business, he was promoted to CEO in February 2012. In this role he has successfully sorted out the group’s operations in Southern Europe and benefited from the demise of UK rival Comet.  James has wide-ranging experience of the retail world. He was the strategy director at Mothercare plc, where he is credited with developing and initiating the company’s turnaround strategy in 2003. As the CEO of one of the largest electronics distributors in Europe, James is well placed to influence and control the future of that sector of the retail industry.

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