Hash Ladha

Chief operating officer Oasis Fashions

As chief operating officer of Aurora Fashions, the parent to the likes of Oasis and Karen Millen, Hash Ladha has done pioneering work on the concept of multi-channel retailing. He is responsible for inventing the idea of “omni-channel”. Joining the company in 2010 from the pioneering e-tailer ASOS, Ladha has played an integral role in driving Aurora Fashions to become a leader in the industry. It is Ladha’s creative and pioneering approach that is allowing the brand to challenge its competitors in the industry. Ladha is a popular commentator and voice of retail authority.

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