Matthew Freud.

Chief executive Freud Communications

PR mogul Matthew Freud is perhaps the best-connected PR professional in the industry. Following a three year apprenticeship in PR, the chief executive of Freud Communications founded his own agency aged 23, and has witnessed it grow into one of the largest in the UK. Freud is well known for attracting the great and good to his unforgettable house parties in Notting Hill, where politicians mix with celebrities, CEOs and media heavyweights. His clients include Burberry, BUPA, Google, Mars, Pepsi, ASDA and Vodafone and landmark campaigns include the London 2012 Olympics.

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