PR

Chairman: Anthony Good, OBE

The huge increase in the use of social media has had an impact on virtually all areas of business, and public relations is no exception.  Sites like Twitter enable companies to communicate quickly and directly with their customers in a way that was unavailable a decade ago.  The nature of the PR industry has therefore changed considerably, with firms exploring new ways to communicate with their audiences.  Debrett’s list shines a light on the most influential people in this fast-changing industry where communication is everything.

Anthony B M Good, OBE founded his first PR company, Good Relations, in 1960 and it subsequently became the first public relations company to have a full listing on the London Stock Exchange. Over time, he developed strong ties with India before launching Good Relations India in 1988. The company is now a leading corporate strategy and PR firm, and Tony was responsible for introducing Marks & Spencer, Sun Life and Scottish & Newcastle to India. He is currently global chairman of Cox & Kings having held this position since 1974 and was responsible for its listing on the Bombay Stock Exchange in 2009. He is also chairman of NutraHealth plc and a director of the UK India Business Council. He was awarded an OBE in the 2014 New Year Honours List for diplomatic and overseas services.

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