Sally Cowdry

Marketing and consumer director Camelot

Sally Cowdry joined Camelot as the marketing and consumer director last year after a decade at O2. She has the vast responsibility of keeping the brand of the National Lottery operator fresh, appealing and appropriate. With the National Lottery Good Causes scheme, sales growth and brand development are critical to ensuring returns. Cowdry is responsible for the marketing of and consumer insight into the National Lottery and its ancillary games, including scratch cards. 

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