Richard Larcombe

Director of brand and marketing Virgin Media

As the former BBDO account director at Abbott Mead Vickers, seasoned marketing practitioner Richard Larcombe recently assumed office as the director of brand and marketing at Virgin Media. In this role, he is responsible for managing the company’s sizeable annual marketing budget in the region of £160 million and ensuring that the brand keeps up with rivals BT and Sky. With the Commonwealth Games in Glasgow swiftly approaching, Larcombe will be keen to capitalise on Virgin Media’s sponsorship of the event. 

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