David Wheldon

Managing director reputation and citizenship Barclays Group

The managing director of reputation and citizenship at Barclays Group, David Wheldon, boasts an impressive and enviable marketing CV. The well-established marketing practitioner hails from Lowe Howard Spink, BBDO Europe and has held the roles of vice-pressent, global director of advertising at Coca-Cola and global director of brand at Vodafone. At Barclays, Wheldon has presided over a transfer to more emotive advertising and a more principled marketing stance.  Wheldon arguably has one of the more challenging jobs in marketing as he fights to encourage consumers to trust and believe in Barclays.

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