Marketing Director Transport for London
Chris Macleod’s entire career has been spent in advertising and marketing. With a CV boasting positions at Leagas Delaney, Saatch & Saatchi and Collet Dickenson Pearce, Macleod joined Transport for London in 2007. When asked what his greatest inspiration has been, Macelod says: “No single thing or person. My father was a huge influence; he was not particularly important or hugely successful in the workplace, but a great role model of honesty, reliability and the importance of doing a job to the best of your abilities.” As marketing director, Macleod’s responsibilities range from road safety to promoting Oyster cards, the Barclay’s Cycle Hire scheme to buses and tubes. At a time when London’s transport system is experiencing a record high in demand, it is noteworthy that Macleod has won every major marketing and creative award during his time at TfL.