Catherine Kehoe

Managing director retail brands and marketing Lloyds Banking Group.

As the managing director of retail brands and marketing at Lloyds Banking Group, Catherine Kehoe is responsible for developing the group’s brand strategy and for ensuring advertising and other marketing media fit with this strategy. With former positions as marketing director at Yell Ltd and head of strategy and marketing at BT, Kehoe casts great experience over the world of financial services marketing. Following the decline in the branding of banks in the wake of the financial crisis, Kehoe has a crucial role in marketing and reforming the industry’s customer image.

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