David Abraham

chief executive channel four television corporation

David Abraham is the chief executive of the Channel Four Television Corporation. The son of post-war immigrants to the UK, he was state educated and says he considers himself very lucky to have been offered a place at Oxford. In his role at Channel 4, Abraham is successfully focusing on targeting the digital arm of the company. He was previously chief executive of UKTV where he oversaw the re-branding of UKTV channels such as Dave, Gold, Yesterday and Blighty. The renaming of the G2 channel as Dave, aimed primarily at men, brought in eight million viewers and gained wide admiration in the industry. 

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