Prof Michael Baker, TD, FRSE's Biography

Prof Michael Baker, TD, FRSE's Professional Career

Career

served in TA 1953-55, 2 Lt RA 1956-57, Lt 624 LAA Regt RA (TA) 1958-61, Capt City of London RF 1961-64, Capt PWO 1965-67; salesman Richard Thomas & Baldwins (Sales) Ltd 1958-64, asst lectr Medway Coll of Technol 1964-66, lectr Hull Coll of Technol 1966-68, Fndn for Mgmnt Educn fell Harvard Business Sch 1968-71 (res assoc 1969-71); Univ of Strathclyde: prof of mktg 1971-99, dean Strathclyde Business Sch 1978-84, dep princ 1984-91, emeritus prof 1999-; visiting prof: City Univ 1978-2002, Univ of Surrey 1995-2003, Glasgow Caledonian Univ 2001-05, Univ of Nottingham 2001-08, Anadolu Univ 2011; hon prof Univ of Wales Aberystwyth 1999-2011; chm: Westburn Publishers Ltd 1982-, Scottish Mktg Projects Ltd 1986-2005, SGBS Ltd 1990-97; dir: Stoddard Sekers Int plc 1983-97, Scottish Tport Gp 1987-90, ARIS plc 1989-94; Secretary of State for Scotland's Nominee Scottish Hosps Endowment Res Tst 1984-96; memb: Chief Scientist's Ctee SHHD 1985-96, SCOTBEC 1973-85 (chm 1983-85), UGC Business and Mgmnt Sub-Ctee 1985-89; chm Mktg Execs Gp 1973-86, dean Coll of Mktg 1994-2001, pres Acad of Mktg 1986-2005, chm Inst of Mktg 1987 (memb Bd of Tstees 2008-); fndr ed: Jl of Marketing Management 1985, Jl of Customer Behaviour 2001, Social Business 2011; Hon LLD, Hon DUniv; FRSE, Hon FCIM, FCAM, FRSA, Hon FScotvec, Hon FSQA, Hon FAM, Hon FEMAC

Prof Michael Baker, TD, FRSE's Publications

Books and Publications

Marketing - An Introductory Text (1971, 7 edn 2006), Marketing New Industrial Products (1975), Marketing - Theory & Practice (1976, 3 edn 1995), Innovation - Technology, Policy & Diffusion (1979), Market Development (1983), Macmillan Dictionary of Marketing and Advertising (1984, 3 edn 1998), Marketing Management and Strategy (1985, 4 edn 2007), Organisational Buying Behaviour (1986), The Marketing Book (1987, 6 edn 2008), The Role of Design in International Competitiveness (1989), Marketing and Competitive Success (1989), Research for Marketing (1991), Companion Encyclopedia of Marketing (1995), Marketing Manual (1998), Product Strategy and Management (1998, 2 edn 2007), Marketing: Managerial Foundations (1999), The IEBM Encyclopedia of Marketing (1999), Marketing Theory (2000, 2 edn 2009), Marketing: Critical Perspectives (5 vols, 2001), Business and Management Research (2003, 3 edn 2012)

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