Prof Kenneth Simmonds's Biography

Prof Kenneth Simmonds's Professional Career

Career

clerk Guardian Trust Co Wellington 1950-53, asst co sec Gordon & Gotch Ltd Wellington 1953-55, chief accountant William Cable Ltd Wellington 1955-59; conslt: Arthur D Little Inc Cambridge Mass 1959-60, Harbridge House Inc Boston 1962-64; sr lectr Cranfield Inst of Tech 1963-64, asst prof of int business Indiana Univ Bloomington 1964-66, prof of mktg Univ of Manchester 1966-69, Ford Fndn prof of int business Univ of Chicago 1974-75, prof of mktg and int business London Business Sch 1969-2000 (emeritus prof 2000-), fell Saïd Business Sch Univ of Oxford 2002-05, visiting prof of global enterprise Univ of Auckland 2005-08; mktg advsr International Publishing Corp 1967-78; dir: British Steel Corp 1970-72, Redpath Dorman Long Ltd 1972-74, EMAP plc 1981-96, MIL Research Gp plc 1986-89, Aerostructures Hamble Ltd 1990-92, Enviros Ltd 1996-98, Diagnology Ltd 1997-2000, Manor House Gp Ltd 1997-2005; chm Planners Collaborative 1985-88; govr London Business Sch 1980-86, chm London Business Gp 1988-91, chief ed Int Jl of Advertising 1982-96; Chartered Inst of Mktg: memb senate 1994-2008, vice-dean 1996-2008; memb: Textile Cncl UK 1968-70, Ctee Social Science Res Cncl UK 1971-72, Ctee CBI 1971-74, Electrical Engrg Econ Devpt Ctee UK 1982-86; fell: Inst of CAs NZ, NZ Inst of Cost and Mgmnt Accountants, Acad of Int Business, Acad of Mktg; FCIS, FCMA, CGMA, FCIM

Prof Kenneth Simmonds's Publications

Books and Publications

International Business and Multinational Enterprises (1973, 4 edn 1989), Case Problems in Marketing (1973), Strategy and Marketing (1982, 2 edn 1986), Short Cases in Marketing (1987)

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