The smell of your fragrance ought to complement your own skin odour and character, rather than overpower you. Spray it onto body areas that are naturally warm to allow the scent to develop to its full potential.

Your nose adapts to familiar smells, making them seem less strong. You will therefore not be able to smell your fragrance as clearly as you did on the day you first wore it, so resist the urge to splash it on more thickly.

The first area should be your pulse points - your wrist and around your neck - where the blood is close to the skin. Also spray a quick burst onto your chest after a shower. Apply no more than two or three squirts after you've dried yourself - you will already be warm from washing and so, as the cologne heats up under your clothes, it will really open up.

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