During Victorian times, different types of flower were understood to represent a feeling, so the choice of flower could convey one's sentiments at a time when men and women couldn't be so upfront with each other. For example: Jasmine, elegance; Lily of the Valley, sweetness; Orchid, love; Red Rose, passion; Tulips, a declaration of love.

Today, flowers are still incredibly meaningful. They are the perfect impromptu present, an appropriate gesture to acknowledge a very happy, special or sad occasion, and they can seal the deal when trying to impress a woman...

• Be prepared to spend, and don't economise. Never buy bunches from the supermarket or garage.
• Don't overlook the importance of the card that accompanies a delivered bouquet - it is an important part of the present.
• Make sure the bouquet suits the occasion and the style of the recipient (e.g. classic or contemporary).
• Avoid white flowers for celebratory bunches (they are often associated with funerals and death).
• Mixed bouquets can look cheap if they aren't substantial and well-styled; instead, consider buying a bunch of all one type of bloom or going for just a single colour.
• Utilise greenery - it can bulk up the bouquet and complement the flowers - and pick seasonal blooms, which will be in better condition.

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